Blog post uses sample website survey text data to analyze the entities [what is being spoken about] along with the sentiment across the mentions, using Google Cloud Natural Language API module + Google sheets + Google Apps script.
E-commerce Product Recommendations: Apriori algorithm (Items frequently bought together): A basic explanation of how it works
This blog post helps explain the apriori alogirthm in a simple way, using examples from a fictional store with three items.
Setup Scroll Tracking in Google Analytics 4 property Through Google Tag Manager
This blog post looks at the enhanced measurement model within GA App + Web and why the default ‘scroll’ event in Google Analytics App + Web property will not contain the scroll threshold details.
Custom Parameter Tracking + Goal conversion setup: Google Analytics 4
This blog post looks at setting up event custom parameters in Google Analytics 4 and how the goal setup is different from Universal Analytics.
BigQuery ML: Time Series Forecasting Using Google Analytics App+Web Data
Blog post looks at examining the forecasting a time series for user values for a sample GA App+Web property using BigQuery and Data Studio
Why Won't Users Counts Match - Google Analytics 4 vs Universal Analytics
Blog post looks at comparing Users metric between Google Analytics 4 vs traditional Google Analytics report interfaces why the numbers for users won't match.
Free Data Studio Report Template For Blogs
Free data studio report template for blogs. Data sources include Google Analytics and Google sheets to monitor change in traffic and year-on-year progression. Blog post contains details on the setup in Google data studio.
How To Optimize a Squarespace Website For More Organic Traffic
Post looks at tips and tricks that you can use within your Squarespace website to help it get more traffic organically.
Exploring Rule Conditions In Adobe Launch
Blog post explores some interesting Conditions options in Adobe Launch Rules.
Use IMPORTHTML in Google Sheets + Google Analytics data to know website users per million city population
Use IMPORTHTML to pull city population data from links and combine it with Google Analytics sheets add-on to get website users per million population in Google Data Studio using Maps chart type
Adobe Launch & GTM: Custom JS To Calculate Age From a Timestamp
Blog explains how a Custom Javascript can be used to calculate the age of a user from a timestamp. Method can work in Adobe Launch and Google Tag Manager.
Facebook Reach and Frequency Buying: Options In Video Views Objective
Blog post looks at Video Views objective in Reach and Frequency buying for Facebook ads along with options available for video ads.
How To Check If A Facebook Video Ad Was Played With Sound On
How to breakdown the number of views with sound on vs sound off for a video ad in Facebook ads
How To Remove Extra Trailing Slashes From URL's in Google Tag Manager
Blog post looks at scenarios where you would want to remove an extra '/' from URL's in GTM, before sending the data to Google Analytics.
E-commerce Product Recommendations: Apriori algorithm - Market Basket Analysis for Product Recommendations Via Orange Platform
Blog post looks at using Apriori add-on in Orange platform to find association rules between products frequently purchased together and show ideal product recommendations.
How To Improve Load Time For Pages With Embedded Videos By Using Screaming Frog
Use Screaming Frog to identify pages with embedded videos and then use custom thumbnails to reduce page load times.
Debugging In Adobe Launch
Some methods on debugging in Adobe Launch
R / Ggplot Geom_histogram - How to make histogram bins start at zero
Use boundary and centre parameters in geom_histogram to make histogram bins start at zero.