Brief post that builds upon the GA 4 documentation on recommended events for e-commerce sites/apps
All in google analytics
Google Analytics 4: Real-Time Report Features
Blog post looks at main features within Google Analytics 4 Real-Time report and how is it better than the same feature in Universal Analytics
Temporarily Exclude Users Option vs Permanent - Custom Audiences In Google Analytics 4
Blog post looks at the GA 4 custom audiences and the differences between Temporarily Exclude Users vs Permanently Exclude Users.
Setup Scroll Tracking in Google Analytics 4 property Through Google Tag Manager
This blog post looks at the enhanced measurement model within GA App + Web and why the default ‘scroll’ event in Google Analytics App + Web property will not contain the scroll threshold details.
Custom Parameter Tracking + Goal conversion setup: Google Analytics 4
This blog post looks at setting up event custom parameters in Google Analytics 4 and how the goal setup is different from Universal Analytics.
Why Won't Users Counts Match - Google Analytics 4 vs Universal Analytics
Blog post looks at comparing Users metric between Google Analytics 4 vs traditional Google Analytics report interfaces why the numbers for users won't match.
How to connect AdWords to Google Analytics: Setting up conversions
Learn how to manage the key steps in connecting Google AdWords to Google Analytics, including importing conversions into Google AdWords.
