This blog post looks at understanding how cost increases can be noticed in FB Reach and Frequency ads.
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Difference Between Reach and Brand Awareness Models - Facebook Reach and Frequency Ad Buying
Blog post compares Reach vs Brand Awareness ad buying models in Facebook Reach and Frequency campaigns, differences between the two and percentage difference in costs as well.
Facebook Reach and Frequency Buying: Options In Video Views Objective
Blog post looks at Video Views objective in Reach and Frequency buying for Facebook ads along with options available for video ads.
How To Check If A Facebook Video Ad Was Played With Sound On
How to breakdown the number of views with sound on vs sound off for a video ad in Facebook ads
Unable To Use a Custom Intent Audience In YouTube For Action Ads? Here's How To Fix
Blog post explains the difference between Custom Intent: Search vs In-market keywords and why you are unable to use custom intent: in-market type audience in a YT For Action Ads campaign
Facebook Reach and Frequency Buying Models Explained
Differences in Facebook’s Reach and Frequency buying models tackled with focus on increasing content frequency per person.
Blog post covering ideas on potential calculated metrics that could be used in Facebook Ad Manager
Facebook Ads Brings Back Dynamic UTM Tagging...With A Few Constraints
Dynamic tagging was previously available but was temporarily shut down this year. This feature is now back in Ad Manager, with a few constraints.
Facebook Ads Now Adds Placement List For Video Ads
Facebook Ads just added a new feature where you can download the placement list for your video ads. However, it does not contain any performance data for particular placements.
Google AdWords Google Sheets Add-On
Google AdWords has just come up with a Google Sheets Add-On for pulling AdWords data
Has Facebook Removed the Option To Bid For 3 second views?
Has Facebook removed the option of bidding for 3 second views?
How to Solve Facebook Link Clicks VS Google Analytics Sessions Discrepancy
This blog post covers how to reduce the discrepancy between Facebook link clicks and Google Analytics sessions using the ‘Landing page views’ bidding in Facebook Ad Manager.
Should you promote a Facebook video post for views or engagement?
This blog post covers whether you should promote a Facebook video post for views or engagement - and what are the things to look out for.
Explained: Difference in engagement rate between Facebook Ad Manager and Insights
This post explains how post engagements are calculated in Facebook Insights vs Ad Manager and why there can be a huge gap between the two platforms.
How To UTM Tag Facebook Ad Links In Power Editor For Google Analytics
How to correctly track Facebook ad links for link click/carousel ads in Power Editor. UTM tracking links allows you analyze the ad data in Google Analytics.
How to find out if fans of a Facebook page also like another page of the brand
This blog post explains how to use segment overlaps feature in Facebook Ad Manager to know if fans of a Facebook page also like another page.
