Exploring details of the recent announcement of the Web.Dev/Vitals - key metrics that indicate a healthy user experience.
How To Switch To Linear Regression In a Ggplot Geom_Smooth - R Programming
Blog post on how to switch from a LOESS trend curve in a Geom_smooth to a Linear equation within R programming.
Create a Ggplot Geom_bar With Position = Dodge AND As Percentage of Type on X Axis In R Studio
Blog post discusses using the diamonds dataset to create a geom_bar with percentage share of the x in a position=dodge within R programming
Geocoding Customer Locations To Produce Google Maps (Bubble Chart) in Data Studio
Exploring the newly launched Google Maps chart type in Data Studio to map customer locations to a lat/long and then produce a bubble chart based on transactions.
How To Conditionally Group Google Analytics Channel Data In R Programming
R script that uses as base R to run IF / ELSE check on a column (channel) and then assign a value in a new column.
How To Send Additional Page Load Time Metrics Into Google Analytics Using Performance.Timing variables
Post looks at how to use performance.timing vars from the dev console to send additional page load time data to Google Analytics. This method works for regular HTML pages with full round trip
How to strip unwanted text from a GA dimension using REGEX_REPLACE function in Google Data Studio
Post on how to strip unwanted text from a Google Analytics dimension in Google Data Studio using Regex_replace function
How To Remove Query Parameters From Landing Page Data Element in Adobe Launch
Custom Javascript to remove query parameters from Landing page data element in Adobe Launch
Analyze Bounce Rate, Page Load Time By Devices In R Studio
Blog post looks at pulling data and then applying several ggplot2 geoms to graphically show the relationship between bounce rate, page load time and device category
How To Crawl Specific Folders In Screaming Frog Using Regex
Post covers how to crawl through specific sub-folders in Screaming Frog using the List mode + Regex. This is especially helpful if you have a large site and know that you' won’t be requiring all of the data.
Difference between Variable and Value Comparison Conditions in Adobe Launch
Blog post compares the difference between Adobe Launch conditions - Variable and Value Comparison.
How To Add Match Types to Search Terms In Google Ads Search Terms Report
Blog post that shows how to add match types around search terms report keywords. These keywords can then be uploaded and used in a Custom Intent audience.
How To Find Google Tag Manager's Element Visibility Trigger in Adobe Launch?
Blog shows how to find and use the equivalent of GTM’s Element Visibility trigger in Adobe Launch (where it’s called Enters Viewport)
Unable To Use a Custom Intent Audience In YouTube For Action Ads? Here's How To Fix
Blog post explains the difference between Custom Intent: Search vs In-market keywords and why you are unable to use custom intent: in-market type audience in a YT For Action Ads campaign
Facebook Reach and Frequency Buying Models Explained
Differences in Facebook’s Reach and Frequency buying models tackled with focus on increasing content frequency per person.
How To Exclude Query String Parameters From Destination URL sProp in Adobe Launch
Tip on how to use custom JS in Adobe Launch to extract the current URL and strip out the query string parameters from destination URL and ultimately pass it as a sProp / page hit
Blog post covering ideas on potential calculated metrics that could be used in Facebook Ad Manager
How To Setup HotJar Script In Adobe Launch
How to setup HotJar script in Adobe Launch