Analytics Log - Adil Khan

Mar 13

Mar 13 Markov Chain Attribution Modelling With Google Analytics Data In R Programming

Blog post looks at using the channelattribution package in R to run a Markov model on MCF dataset from Google Analytics for attribution modeling.

Mar 7

Mar 7 Under The Hood: nstart = x value Within K Means Clustering In R Programming

Adil Khan

data science

Blog post looks at ‘nstart’ value in the k means function within R and how it determines the number of attempts at optimization.

Under The Hood: Scale Function Calculation In R Programming- Data Standardization As Part Of Distance Matrix Calculations In K Means Clustering

Mar 2

Mar 2 Under The Hood: Scale Function Calculation In R Programming- Data Standardization As Part Of Distance Matrix Calculations In K Means Clustering

Adil Khan

data science

Blog post uses an example of scale() function to explain how it functions and why it’s an important step before calculating distance matrix calculations in R programming - for K means clustering

Feb 26

Feb 26 How To Setup Phone Number Call Link Clicks Tracking In Adobe Launch

Adil Khan

tag management

Blog post covers click tracking in Adobe Launch method to track phone call clicks.

Feb 22

Feb 22 Google Analytics Content Segmentation Via K Means Clustering in R Programming

Adil Khan

data science

Blog post uses googleAnalyticsR, Tidyverse and Factoextra packages to conduct k means clustering exercise within R programming

Feb 15

Feb 15 Facebook Reach and Frequency Ads: What Percentage Of Audience To Reach?

Adil Khan

PPC

This blog post looks at understanding how cost increases can be noticed in FB Reach and Frequency ads.

Dec 27

Dec 27 2020: Year in Review For AnalyticsLog.com

Adil Khan

Blog post looks at some thoughts around 2020 and the growth in blog traffic, thanks to web top ranked queries along with regular content writing.

Dec 7

Dec 7 Create Animated Time Series Chart With gganimate + Google Analytics data in R Programming

Adil Khan

data science

Blog post looks at creating a basic gganimate gif in ggplot / R programming using Google Analytics data

Oct 24

Oct 24 How To Extract Entity Type In Natural Language API - Google Cloud Platform

Adil Khan

data science

Blog post looks at extracting entity.type from Natural Language API in Google Cloud Platform

Oct 17

Oct 17 Google Cloud Video Intelligence API - Object Tracking in Python Example [Multiple Videos]

Adil Khan

data science

Blog post looks at using Python Google Cloud Platform Video Intelligence API to return object tracking details from a bucket containing multiple videos.

Oct 9

Oct 9 Google Cloud Video Intelligence API - Object Tracking in Python Example [Single Video]

Adil Khan

data science

Blog post looks at using Video Intelligence API (in Python) from Google Cloud to track objects within a video.

Sep 25

Sep 25 R Programming: Combine Boxplot and Scatterplot Into Single Visualization

Adil Khan

data science, data visualization

This blog post looks at combine boxplots and scatterplot (via geom_jitter) into a single visualization within Ggplot / R Studio

Sep 19

Sep 19 Difference Between Reach and Brand Awareness Models - Facebook Reach and Frequency Ad Buying

Adil Khan

PPC

Blog post compares Reach vs Brand Awareness ad buying models in Facebook Reach and Frequency campaigns, differences between the two and percentage difference in costs as well.

Sep 19

Sep 19 Temporarily Exclude Users Option vs Permanent - Custom Audiences In Google Analytics 4

Adil Khan

google analytics

Blog post looks at the GA 4 custom audiences and the differences between Temporarily Exclude Users vs Permanently Exclude Users.

Sep 14

Sep 14 BigQuery ML + Google Analytics: Forecast sales For Multiple SKU's Using A Single Query + Model

Adil Khan

data science

Blog post uses Google Analytics merchandise store demo data in BigQuery to forecast the expected quantities that will be sold for two particular SKU’s. Uses BigQuery, BigQuery ML and DataStudio.