How To Setup Phone Number Call Link Clicks Tracking In Adobe Launch

If you wanted to setup phone call click tracking in Google Tag Manager, you’d just go to Triggers > Link Clicks > Click URL matches Regex “tel:”

Example: Zappos.com has a clickable phone number with the tel: tag used on site.

How would you setup in Adobe Launch?

In Rules > Events > Core > Click, you can only see CSS elements. I posted this question in Adobe Launch forum and got the answer here: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-launch/tracking-call-clicks-via-adobe-launch/qaq-p/398162/comment-id/2561#M2561

The CSS rule you need to use here is “a[href^="tel:"]” based on CSS triggers.

If you check this link for CSS references, you’ll find this one where Regex patterns can be used for href links: https://www.w3schools.com/cssref/css_selectors.asp

^ in Regex means that that link begins with whatever you define under “ “ while $ in Regex means that it ends with “ “. Since our HTML for telephone numbers on site will begin with tel:, you can use the CSS selector as “a[href^="tel:"]” and your phone call link click tracking should work.