Using the causalimpact package in R to estimate the counterfactual event and thereby, quantify the impact of an event.
My Article For Campaign Middle East: Crackin' The Code
Got an opportunity to write for Campaign Middle East recently and chose open source based marketing science examples that can help digital marketers.
Tidyquery: Query DataFrames With SQL Syntax Inside R Programming
Tidyquery: Query DataFrames With SQL Syntax Inside R Programming with an example containing dplyr mutate.
Data Transformation: Preparing E-comm Product Data For Univariate Time Series Forecast In R
Use data transformation techniques on a sample e-commerce product level dataset to prepare for time series forecasts
How To Tweak The Natural Language API script in G. Sheets To Extract Entity / Sentiment For Your Data
How to tweak Natural Language API script in Google Sheets script editor to work with different columns of data.
R modeltime package: Build & compare multiple time series forecast models quickly
Using the modeltime r package to quickly build multiple time series forecasts on Google Analytics data
R Programming: ggforce package - Use geom_mark_hull to mark an area in geom_point
R ggforce package - Use geom_mark_hull to mark an area in geom_point
Create Pyramid Chart in R Using Google Analytics Demographic Report
Blog post uses pyramid_chart function to create a pyramid chart with age and gender data from Google Analytics API
Exploratory Data Analysis: DataExplorer R package for quick EDA
Blog post looks at using the DataExplorer R package for quick exploratory data analysis [EDA] in R Studio
Data Studio - How To Group Content Where Pattern Equals 'Page Starts With' Using CASE + REGEX_MATCH
Use REGEX_MATCH + CASE + ^ symbol to create a calculated field where the pattern equals text (page) begins with a certain value.
E-commerce Product Recommendations: Apriori algorithm - Market Basket Analysis Interactive Lift Visualization & More Via R + Shiny
Apriori algorithm: Market Basket Analysis Lift visualization in R programming + interactive chart via Plotly + Shiny
E-commerce Product Recommendations: Apriori algorithm - Market Basket Analysis Lift Visualization via R + Plotly
Apriori algorithm: Market Basket Analysis Lift visualization in R programming + interactive chart via Plotly
How To Create A Pareto Chart in Google Data Studio
Blog post on how to create a Pareto chart in Google Data Studio - Example uses Google Analytics dataset.
Google Analytics 4 - Recommended Custom Events For E-Commerce Sites/Apps
Brief post that builds upon the GA 4 documentation on recommended events for e-commerce sites/apps
ggcorrplot - Correlation plot with Google Analytics data in R
Use ggcorrplot - to create a correlation plot in R programming using Google Analytics data
BigQuery Federated Queries via Google Sheets - Solving For 'Error while reading table: Could not convert value to date. Error: Invalid date'
Blog post looks at using Google Sheets as an external [federated] data source and how date format needs to be handled to query data. Solving For 'Error while reading table: Could not convert value to date. Error: Invalid date.
Google Analytics 4: Real-Time Report Features
Blog post looks at main features within Google Analytics 4 Real-Time report and how is it better than the same feature in Universal Analytics
Use Google Cloud Translations API To Run Translations At Scale Via googleLanguageR package In R Programming
Blog post uses gl_translate function in R programming > googleLanguageR package to run translations covered under Language Translation API.