My Article For Campaign Middle East: Crackin' The Code

Got an opportunity to write for Campaign Middle East recently and chose open source based marketing science examples that can help digital marketers. The audience is usually the advertising / marketing industry so the language had to understandable [I hope?] and explain things at a conceptual level.

A particular example that I used (and liked) was the analogy about quick decision making in the face of imperfection.

Link to full article: https://campaignme.com/cracking-the-code-by-wunderman-thompsons-adil-khan/