Blog post that shows how to add match types around search terms report keywords. These keywords can then be uploaded and used in a Custom Intent audience.
All tagged google ads
Unable To Use a Custom Intent Audience In YouTube For Action Ads? Here's How To Fix
Blog post explains the difference between Custom Intent: Search vs In-market keywords and why you are unable to use custom intent: in-market type audience in a YT For Action Ads campaign
How To Classify Paid Search Keyword Match Type Including Broad Match Modifier in Excel
Google Ads reports lumps Broad match modifier keywords as Broad match. This means that you’re report download will have only three match types, Broad / Phrase / Exact. Downloading your kw to Excel, you can add this classification and use a a search for special char(34) to return four match types instead of just three.
Google AdWords Google Sheets Add-On
Google AdWords has just come up with a Google Sheets Add-On for pulling AdWords data
Difference In Audience Retention Rates - AdWords vs YouTube Analytics explained
Retention metric difference explained between YouTube and AdWords.