This blog post looks at understanding how cost increases can be noticed in FB Reach and Frequency ads.
All tagged facebook advertising
Difference Between Reach and Brand Awareness Models - Facebook Reach and Frequency Ad Buying
Blog post compares Reach vs Brand Awareness ad buying models in Facebook Reach and Frequency campaigns, differences between the two and percentage difference in costs as well.
Facebook Reach and Frequency Buying Models Explained
Differences in Facebook’s Reach and Frequency buying models tackled with focus on increasing content frequency per person.
Blog post covering ideas on potential calculated metrics that could be used in Facebook Ad Manager
Facebook Ads Now Adds Placement List For Video Ads
Facebook Ads just added a new feature where you can download the placement list for your video ads. However, it does not contain any performance data for particular placements.
Improving on Data Visualization - Showing Change in Cost Per Engagement Based On Promotion Duration.
Comparing data visualizations - bar chart vs area chart to emphasize on reduction in cost per engagement based on promotion duration for Facebook Ads.
How to Solve Facebook Link Clicks VS Google Analytics Sessions Discrepancy
This blog post covers how to reduce the discrepancy between Facebook link clicks and Google Analytics sessions using the ‘Landing page views’ bidding in Facebook Ad Manager.
Explained: Difference in engagement rate between Facebook Ad Manager and Insights
This post explains how post engagements are calculated in Facebook Insights vs Ad Manager and why there can be a huge gap between the two platforms.
How To UTM Tag Facebook Ad Links In Power Editor For Google Analytics
How to correctly track Facebook ad links for link click/carousel ads in Power Editor. UTM tracking links allows you analyze the ad data in Google Analytics.
Facebook Ads Is Now Flagging Videos That Contain Too Much Text
Facebook has started notifying ad accounts about too much text in video thumbnails
