Got an opportunity to write for Campaign Middle East recently and chose open source based marketing science examples that can help digital marketers. The audience is usually the advertising / marketing industry so the language had to understandable [I hope?] and explain things at a conceptual level.

A particular example that I used (and liked) was the analogy about quick decision making in the face of imperfection.

Link to full article: https://campaignme.com/cracking-the-code-by-wunderman-thompsons-adil-khan/